New York, NY - September 26, 2006 -- MyPhotoAlbum, not only the trusted leader in personalized online photo and video sharing, is now making waves in the photo gifts market with the launch of the MyPhotoAlbum Photo Gifts Store. In addition to storing, sharing and printing their photos, the Store allows members to personalize gift items with any photo uploaded to their albums.

MyPhotoAlbum has experienced explosive growth since its inception in 2004. In a highly competitive market, MyPhotoAlbum has sustained a competitive edge in the marketplace by offering their members the best photo sharing options available. Having a gift store was an important move, and one that amplifies the quality service presented to its member base of nearly 230,000.

“ There are a lot of photo sharing sites out there, and we know our members choose us for our personalization features," said Jessy Hanley, Director of MyPhotoAlbum. "Extending that personalization from the Web to hard goods seemed like the next logical step. We strive to continue to be the leader in the personalization area of the photo sharing space."

The MyPhotoAlbum Gift Store gives members the opportunity to place their personal photos onto high-quality gift items which are quickly and qualitatively produced and shipped to members in 82 countries around the globe - all just in time for the holidays and peak gift season. The gift items featured at launch include mugs, mouse pads, coasters, t-shirts, keepsake ornaments and photo cards, with new products to be released approximately bi-weekly.

About MyPhotoAlbum
MyPhotoAlbum is a photo sharing service offering the most extensive features for creating highly-unique, personalized online photo albums and photo keepsakes. By taking the online photo experience beyond ordinary uploading and printing, MyPhotoAlbum makes it easy and fun for everyone to share and store photos to capture their distinctive style and personality. Founded in 2004, MyPhotoAlbum is operated by a small, creative team passionate about helping people get the most out of their digital photos and memories. Headquartered in New York City, MyPhotoAlbum is a FortuneCity.com Inc. company (German Stock Exchange: FCT).

Media Contacts:
Gita Chandra,
gita@mkpr.com
MKPR, 212.627.8098